A student stands over a patient, needle poised. They have a “perfect” prescription: a textbook combination of points harvested from a lecture slide on chronic lower back pain. But as the needle meets the skin, the student hesitates - the symptom of a quiet habit that has taken hold of our profession. We routinely say we “prescribe” points. It sounds efficient. It echoes the authority of biomedical culture and fits neatly into the insurance field. But vocabulary is never neutral; repeated long enough, it dictates behavior.
Acupuncturetoday.com's New Look
After months of development, acupuncturetoday.com has undergone a major revision and unveiled a new version of its site online. The upgraded version provides easier access to all sections of the site while displaying information in a more concise, easy-to-read manner.
In its new format, acupuncturetoday.com's pages are displayed in the same layout, providing viewers a more uniform look and feel. Among the newest features available to acupuncturetoday.com are ATExpo, a virtual exhibit hall for acupuncture suppliers; new content that educates consumers about acupuncture and Oriental medicine; and an updated Meet the Staff section for Acupuncture Today's employees. The site has also recently expanded its Links page and now contains links to more than 80 acupuncture and Oriental medicine schools, organizations and licensing boards.
Acupuncturetoday.com's traffic has increased steadily in the past few months and is expected to grow dramatically as more features are added. Be sure to visit acupuncturetoday.com for the latest news and issues affecting the profession. If you have a comment or question about the site, contact us at editorial@acupuncturetoday.com for more information.