Acupuncture Today is Moving!

Office Space Will Double
Acupuncture Today Staff

After more than 16 months in its current location, Acupuncture Today's publisher, MPAmedia, will be taking over a new building. Having grown to a staff of more than 40 people, the new facility offers twice as much office space while maintaining the same size warehouse and storage.

The move will take place from March 30 - April 2. While the production of Acupuncture Today will continue at its monthly pace, the office will be closed on March 30 and April 2. Acupuncture Today's website, acupuncturetoday.com, is housed offsite and will not be affected by the move; however, all e-mail messages sent to Acupuncture Today during this time will be stored on file until the company's Internet access is restored April 3rd. All e-mail addresses will remain the same.

Beginning in April, our new mailing address is as follows:

Acupuncture Today
5406 Bolsa Avenue
Huntington Beach, CA 92649-1021

While the company's local telephone numbers may have to change, all of Acupuncture Today's current toll-free (800) numbers will remain the same. Please update your information and make sure to watch the next few issues of AT for more information.

March 2001
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Acupuncture & Acupressure
It’s Time to Stop Prescribing Points
It's Time to Stop Prescribing Points

A student stands over a patient, needle poised. They have a “perfect” prescription: a textbook combination of points harvested from a lecture slide on chronic lower back pain. But as the needle meets the skin, the student hesitates - the symptom of a quiet habit that has taken hold of our profession. We routinely say we “prescribe” points. It sounds efficient. It echoes the authority of biomedical culture and fits neatly into the insurance field. But vocabulary is never neutral; repeated long enough, it dictates behavior.

Bruce W. Park, DACM
Acupuncture & Acupressure
Open the Orifices: Point Combinations for Allergy Presentations
Open the Orifices: Point Combinations for Allergy Presentations

Acupuncture can be highly effective in cases of nasal congestion so common in allergy presentations; so much so that I often treat such issues using acupuncture protocols alone. In cases of seasonal allergies with highly predictable causes such as obvious elevations of environmental allergens, I use a skeleton acupuncture prescription that can easily be fleshed out to target potential underlying patterns and effectively customized to the patient.

Craig Williams, LAc, AHG
News / Profession
Profession at a Crossroads: What Must Change
Profession at a Crossroads: What Must Change

The field of acupuncture in the U.S. continues to grow in visibility, patient demand and clinical effectiveness. Yet behind the curtain, many acupuncturists are quietly struggling to keep their doors open. While the profession is rooted in centuries of healing tradition, modern economic pressures – particularly those driven by insurance limitations, low reimbursement rates and job-market saturation – are making it increasingly difficult for licensed acupuncturists to thrive.

Shabnam Pourhassani, LAc, QME, DACM