A student stands over a patient, needle poised. They have a “perfect” prescription: a textbook combination of points harvested from a lecture slide on chronic lower back pain. But as the needle meets the skin, the student hesitates - the symptom of a quiet habit that has taken hold of our profession. We routinely say we “prescribe” points. It sounds efficient. It echoes the authority of biomedical culture and fits neatly into the insurance field. But vocabulary is never neutral; repeated long enough, it dictates behavior.
Acupuncturetoday.com Breaks 100,000 Page Views
The number of people visiting the Internet for information about acupuncture and Oriental medicine continues to grow, and acupuncturecoday.com appears to be reaping the benefits of that quest for knowledge. For the first time in its history, acupuncturetoday.com broke the 100,000 barrier for page views, or "impressions," in a single month. In October, the website recorded 102,559 page views, an average of more than 3,300 per day.
During the same time, 44,111 visits were made to acupuncturetoday.com. Considering that there are approximately 17,000 licensed acupuncturists and acupuncture students in the U.S., it's clear that the vast majority of the people viewing acupuncturetoday.com are consumers and others interested in acupuncture and Oriental medicine.
The Internet continues to be an extraordinary place to inform and educate people about the benefits of Asian healing. The fact that acupuncturetoday.com's traffic continues to expand, and that over 100,000 pages of information were viewed by consumers and practitioners alike, demonstrates the increasing demand for reliable information people can use to learn about the health care choices available and make reasonable, educated decisions based on that information.