A student stands over a patient, needle poised. They have a “perfect” prescription: a textbook combination of points harvested from a lecture slide on chronic lower back pain. But as the needle meets the skin, the student hesitates - the symptom of a quiet habit that has taken hold of our profession. We routinely say we “prescribe” points. It sounds efficient. It echoes the authority of biomedical culture and fits neatly into the insurance field. But vocabulary is never neutral; repeated long enough, it dictates behavior.
Two Million Hits in One Month!
According to a report produced by WebTrends, acupuncturetoday.com enjoyed 2,345,058 hits on 65,877 unique visits during the month of November. While the amount of visits to the Acupuncture Today website has been growing steadily, this is the first time it has reached over two million hits.
Acupuncturetoday.com contains numerous features for acupuncturists and doctors of Oriental medicine as well as consumers interested in acupuncture and all forms of Asian healing. These include the latest news and research; an acupuncturist locator; an online discussion forum; and an "Ask an Acupuncturist" forum to educate the public about the benefits of acupuncture and Asian healing. Readers can access current news even before they receive Acupuncture Today in the mail. All previous articles published in Acupuncture Today are also available for viewing and printing.
To learn more about everything the online version of Acupuncture Today has to offer, visit acupuncturetoday.com.