Working for More Complete, Accurate Lists

Acupuncture Today Staff

Earlier this year, Acupuncture Today began an update of its acupuncturist database to make sure that only licensed acupuncturists* and students would receive the publication. As a result, Acupuncture Today now has the most complete, accurate list of licensed acupuncturists on the market. Having an accurate list not only helps keep production costs down, it also ensures that AT's advertisers reach their target market quickly and effectively. MPA Media, Acupuncture Today's publisher, will continue to update and edit its database on a regular basis.

Periodical database updating is just one of the myriad ways Acupuncture Today serves the Oriental medicine profession. Make sure to keep reading this column to learn about new features and updates to AT and acupuncturetoday.com.

*If you practice in a state in which there are no licensing laws, you will still continue to receive Acupuncture Today.

September 2003
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Acupuncture & Acupressure
It’s Time to Stop Prescribing Points
It's Time to Stop Prescribing Points

A student stands over a patient, needle poised. They have a “perfect” prescription: a textbook combination of points harvested from a lecture slide on chronic lower back pain. But as the needle meets the skin, the student hesitates - the symptom of a quiet habit that has taken hold of our profession. We routinely say we “prescribe” points. It sounds efficient. It echoes the authority of biomedical culture and fits neatly into the insurance field. But vocabulary is never neutral; repeated long enough, it dictates behavior.

Bruce W. Park, DACM
Acupuncture & Acupressure
Open the Orifices: Point Combinations for Allergy Presentations
Open the Orifices: Point Combinations for Allergy Presentations

Acupuncture can be highly effective in cases of nasal congestion so common in allergy presentations; so much so that I often treat such issues using acupuncture protocols alone. In cases of seasonal allergies with highly predictable causes such as obvious elevations of environmental allergens, I use a skeleton acupuncture prescription that can easily be fleshed out to target potential underlying patterns and effectively customized to the patient.

Craig Williams, LAc, AHG
News / Profession
Profession at a Crossroads: What Must Change
Profession at a Crossroads: What Must Change

The field of acupuncture in the U.S. continues to grow in visibility, patient demand and clinical effectiveness. Yet behind the curtain, many acupuncturists are quietly struggling to keep their doors open. While the profession is rooted in centuries of healing tradition, modern economic pressures – particularly those driven by insurance limitations, low reimbursement rates and job-market saturation – are making it increasingly difficult for licensed acupuncturists to thrive.

Shabnam Pourhassani, LAc, QME, DACM