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Acupuncture Today
December, 2008, Vol. 09, Issue 12
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Dawn of a New Era of Wellness Integration

By Editorial Staff

With multidisciplinary collaboration at an all-time high and a clear trend toward integrating services as a means to maximize patient care, providers and consumers increasingly demand information on and access to a wide array of complementary health care options.

Where do acupuncture and Oriental medicine providers turn to learn how to integrate? Beginning in February, they can visit the Integrated Wellness Pavilion, which is being offered for the first time at the Spa & Resort Expo / Medical Aesthetics Conference & Expo in Los Angeles.

MPA Media, publisher of Acupuncture Today, Dynamic Chiropractic, Massage Today, Nutritional Wellness and Naturopathy Digest, is the exclusive media sponsor of the Integrated Wellness Pavilion, which makes its debut Feb. 21-22, 2009, at the Los Angeles Convention Center in downtown Los Angeles. Plans are in the works to include the pavilion at the East coast Spa & Resort Expo / Medical Aesthetics Conference & Expo in New York City in October 2009 and at other future events.

"Everyone knows patients want their health care providers to work together for their benefit," commented Donald Petersen Jr., the publisher and president of MPA Media. "Except in times of emergency, patients want their health care providers to focus on wellness. These trends are irreversible. This event is designed to bring health care professions together to focus on wellness and how they can better serve their patients with an integrated approach. MPA Media is proud to be the exclusive media sponsor of this initiative."

The Integrated Wellness Pavilion puts four distinct health professions in a single area of the show floor - acupuncture and Oriental medicine, chiropractic, massage therapy and naturopathic medicine - with speakers and vendors representing each of the four professions. Anticipated course offerings include integration strategies, revenue potential in an integrated practice, and presentations on specific acupuncture and massage techniques. Attendees can select specific courses of interest or purchase a full-day or multi-day pass and attend multiple courses. This is the perfect opportunity to learn more about complementary care that can help you grow your practice and offer more to your patients.


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