Acupuncture Today – October, 2015, Vol. 16, Issue 10

Do Some Good and Grow Your Business with Cause Marketing

By Daniel Ruscigno

Cause marketing is truly one of the best ways that you can promote your services as a acupuncture professional. Cause marketing refers to a type of marketing where a business partners with a non-profit organization to help bring awareness to a charitable cause.

The cooperative effort is mutually beneficial because it helps increase the reach and awareness of the cause for the non-profit, and for the partnering business it's a way to show customers that they stand for a cause and want to make the world a better place. This improves public relations and servers as a platform to tell hundreds potential new patients all about the business. There are plenty of different ways to get involved with a cause, but for acupuncturists, we have found the following method can have a big impact.

First, pick the charity you'd like to support. You'll want to pick one that's close to your heart – a genuine interest in your cause is important for sincerity and because you'll really feel great about the work you're doing. In this example, you'll want to choose a charity that hosts a "walk to end," "run to end," or "bike to end" type of fundraiser.

Next, you will get in touch with the event organizers and propose that you set up an area for treatment at the finish line. In these active types of fundraisers, you'll find plenty of people that are in need of a quick treatment to get them feeling good again after their event. Include a brief overview of the benefits to participants as part of your proposal.

runners - Copyright – Stock Photo / Register Mark The second benefit comes in the form of your charitable donation. From an investment standpoint, we're talking about a few hours of your time to promote your clinic to hundreds of people in your community. And remember, these are active people, so they are great candidates for long-term care!

On the day of the event, make sure that your business name, contact information, location, and offer of care are clearly displayed to participants. You'll also want to display that all proceeds are donated to the charity. This will not only attract attention at the event, but will expose your business name to many potential new patients. And with a common interest in supporting the cause, many people will develop an emotional connection with you and your business and will feel good about booking appointments with you.

Cause marketing is a truly win-win situation for both you and the charity. This is a great hands-on way you can help out the charity of your choice and promote your business. Help others today and reap the benefits of your generosity at the same time.

Daniel Ruscigno is the co-founder of ClinicSense. ClinicSense offers clinic management software that helps with scheduling, intake forms, SOAP notes, billing, and more. Visit


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