Reach. Inspire. Inform. These three words resonated with me as I sat down to write. These words are a good match for acupuncturists. Reach out to your existing patients, their friends and family members, and potential patients using all of your social media platforms and other channels, online and otherwise. Inspire them: it's all about getting people to take action to improve their health; helping people to take one step at a time to move forward, not backward. Inform them about what your medicine can do to help them during the times we are experiencing and in the future. 

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